I led a team of 5 as Account Director to create a pitch for non profit client Project Insulin. Project Insulin is a nonprofit drug company with a mission to make insulin affordable and accessible to all who need insulin to survive.
The Challenge
Project Insulin is preparing to launch its first large scale national crowdfunding campaign to raise the funds needed to complete the next phase of biosimilar insulin development. Project Insulin was seeking creative, actionable marketing strategies that will help increase visibility, engage new donors, and convert awareness into financial support. Campaign ideas should assume lean, cost-effective execution with maximum focus on digital engagement and conversion.
My team and I pitched a digital challenge to launch Project Insulin's crowdfunding campaign, targeting students and young professionals across the Unites States. #Pi It Forward.
Project Insulin is preparing to launch its first large scale national crowdfunding campaign to raise the funds needed to complete the next phase of biosimilar insulin development. Project Insulin was seeking creative, actionable marketing strategies that will help increase visibility, engage new donors, and convert awareness into financial support. Campaign ideas should assume lean, cost-effective execution with maximum focus on digital engagement and conversion.
My team and I pitched a digital challenge to launch Project Insulin's crowdfunding campaign, targeting students and young professionals across the Unites States. #Pi It Forward.
Created by Fifth & Co.
Account Director and Photographer: Kamini Bhadauria
Account Planner: Jenna Santini
Media Planner: Destiny Edwards
Art Director: Qian Chen
Copywriter: Tori Elle Edwards
